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Acquiring Backlinks from Multiple Domains is Important
We know that earning backlinks to content is important, but how important is it that the backlinks are coming from different websites
versus the same one?
Well, the data clearly shows that it’s really important to have a substantial
amount of diversity in the domains linking to your webpage(s).
This is probably one of the most clear-cut factors that equate to high
search engine rankings. In fact, the data showed that, on average, webpages ranking #1 had over 168% more linking
domains than the webpages ranking at #5.
This is even clearer to see when you look at
the fact that webpages ranking #1 actually receive a 23% share of
all the linking domains pointing to webpages on page 1 of Google.
Whenever I map out a backlink acquisition strategy for an SEO campaign, one of the first
questions that I try to answer is, “How can I get links from a wide range of different websites that are relevant to me?”
Higher volumes of backlinks are great, but combining that with
high diversity is what’s really going to move the needle.
To give you an idea of the general ratio that you may want
to aim for, I looked at the average ratio of backlinks to linking domains that results ranking on page 1 of
As the trendline in the chart above indicates, the average ratio of backlinks to linking domains that page 1 ranking webpages had was 37:
It’s worth noting here that this isn’t necessarily
what you need to “aim for,” but rather it should be
used as a benchmark to determine whether your current backlink profile could
do with an increase in domain diversity.
Action: Use a tool like Ahrefs to analyze your ratio of backlinks to linking domains.
If you find that your backlinks are mainly coming from a
small pool of domains, look at a way to diversify your backlink strategy to get
links from a greater variety of domains.
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